rachel ching
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2019 DFS First Class Beauty

 

F I R S T C L A S S B E A U T Y 2019
W I N D O W S & IN-STORE

(project done with DFS)
First Class Beauty is one of the biggest yearly campaigns of DFS which activates in 24 stores around the world.
In 2019, we came up with a giant gorilla that took over our windows across 5 locations worldwide.
For this year, we wanted to create an strong visual impact to attract customers.
In each location, the gorilla holds a localised object, e.g. it holds a Hong Kong Taxi in our Sun Plaza store, durian in Singapore.

project responsibilities: rendering, conceptual design, material sourcing

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