rachel ching
IMG_8400.jpg

2018 DFS First Class Beauty

 

F I R S T C L A S S B E A U T Y
W I N D O W & L I P B A R

(project done with DFS)
First Class Beauty is one of the biggest yearly campaigns of DFS which activates in 24 stores around the world.
It allows customers to access the current trends with the latest picks and pro tips.
The windows used giant merchandise props to create an impactful effect along with
in-store collaboration with Meitu, a leading image editing software in China.
In order to enhance customer’s retail journey, the idea of Lip Bar was developed as the platform
where customers can mix and match various make-up looks.

Screenshot+2019-05-12+at+4.31.48+PM.jpg
 
IMG_8400.jpg
 
fcb-1.gif